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Advergaming to connect brands and audiences
At Medialabs we develop advergaming games and experiences with a clear brand objective: creating interactive environments where users choose to participate, generating real brand exposure and more meaningful connections with audiences. We apply game design and digital development with a marketing and communication approach.
Interaction times much higher than conventional advertising formats.
Greater voluntary participation and better audience receptivity to the message.
Better brand recall and stronger emotional connection with the product or service.
Greater capacity to capture leads, registrations and first-party data within the experience.
We have developed advergaming projects for brands such as Toyota, KIA, Warner Music, Vodafone, Mercedes-Benz and other major advertisers, with experiences adapted to different channels, audiences and communication objectives. That experience gives us a thorough understanding of how a playable experience needs to work when it supports an advertising or commercial campaign.
Advergaming generates a deeper and more memorable impact than formats that are simply displayed. When the user plays, they experience the brand in a voluntary, active and engaging way. This translates into more time exposed to the message, better recall and a more positive emotional association.
For our proven experience developing advergaming projects for major brands across different sectors and communication contexts. Since 1995 we have been combining game design, digital development and marketing strategy to create experiences that work both as entertainment and as communication tools.
Our technical and creative capability allows us to adapt to projects of very different scales and contexts, from online experiences for major campaigns to interactive installations at events and commercial spaces. In every project, we put quality of execution, playability and brand coherence before generic or templated solutions.
If you are considering an advergaming action, want to explore how a playable experience can support your next campaign, or have questions about how we approach this type of project, contact us. We will study your objectives and propose a tailored, creative and technologically robust solution.
Advergaming is the combination of advertising and gaming: digital experiences designed so that users interact with a brand through a game. Unlike traditional advertising, advergaming generates voluntary participation and real time exposed to the message.
It generates deeper interaction, more brand recall and a more positive emotional connection. The user chooses to participate, which means the experience is received differently from intrusive advertising. It also allows specific marketing mechanics to be integrated: prizes, data capture, ranking or sharing.
Any brand that wants to generate interaction, improve recall or activate a campaign in a more engaging way. We have experience in automotive, music, telecommunications, consumer electronics and other sectors. The format adapts to the objective, the audience and the communication context.
We have developed advergaming projects for major brands such as Toyota, KIA, Warner Music, Vodafone and Mercedes-Benz, among others. This experience allows us to approach projects with a combination of technical, creative and marketing criteria.
Yes. They can be integrated into broader campaigns, broadcast on social media, used at events or in retail, connected with loyalty mechanics or activated as part of a CRM or communication strategy. The format is very flexible and can adapt to many contexts.
We bring a combination of game design experience, technical development and marketing vision that allows us to create advergaming projects that truly work: attractive, playable experiences aligned with the brand and with a clear communication objective.
