WhatsApp campaign for Toyota Spain

First marketing campaign in the world through Whatapp.

Toyota Spain, in collaboration with the interactive agency Medialabs, has developed an innovative online marketing campaign, becoming one of the leading brands in the world to use the popular mobile app WhatsApp for marketing purposes.

This new campaign invites users of the mobile application switch to "Hibrizado" state of WhatsApp and enter the draw five Iphone 5 week after registering through the website of the campaign.

It developed exclusively for WhatsApp, it is presented as continuity to the "Hibridizate" campaign, which Toyota Spain seeks to highlight the benefits of the range of models with hybrid technology, working with the environment by reducing CO2 emissions their vehicles.

The campaign has been a success for its originality and its results, which in just one month has received over 33,000 visits and more than 6,500 registered users.

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